Faculty

Christina SaengerAssociate Professor of Marketing

"An MBA signals to the professional world your deep interest in the business environment, and your commitment as a lifelong learner in the study of business."

Degrees Held:

• Ph.D. in Marketing – Kent State University, 2012
• MBA in Strategic Marketing – University of Akron, 2005
• B.A. in Business & Organizational Communication – University of Akron, 200

Career Highlights:

Professional experience:

Account management – developing and implementing marketing strategy across multi-product portfolios for large accounts.

Representative publications:

Saenger, Christina, Veronica L. Thomas, & Dora E. Bock (2020), "Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat," European Journal of Marketing, 54(4), p. 671-690. [Area: Identity]

Veronica L. Thomas & Christina Saenger (2019), "Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments," Journal of Business Research, in press. [Area: Social influence]

Christina Saenger, Robert D. Jewell, & Jamie L. Grigsby (2017), "The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations," Journal of Advertising, 46(3), p. 424-439. [Area: Cognitive information processing]

Highlighted award:

YSU Distinguished Professor in the Area of Service

In which online degree program do you teach?

• MBA in Marketing

• What do you want students to take away from your classes?

  Through traditional, lecture-based learning, you'll learn what marketing strategy is, and how it's carried out in marketing mix tactics. The lecture-based learning is delivered through Topic Lessons that expose you to marketing concepts and frameworks and illustrate their application. Through experiential learning (learning-by-doing), you'll develop a marketing strategy, and carry it out in your marketing mix decisions. The experiential learning in this course is carried out in a simulation, which requires you to apply the concepts and frameworks using evidence-based decision making – giving you practice using data and information to support your decisions.

• What drew you to this field?

  An MBA signals to the professional world your deep interest in the business environment, and your commitment as a lifelong learner in the study of business.

• What advice would you give to your online students?

  Online programs require an internal motivation to engage with the content, to pay attention to detail, and to ask questions. If you're ready to follow the program outlined in your coursework, to take the initiative to think in-depth about the subject matter, and to challenge yourself to experience new ways of thinking about business – you're ready to embark on this journey, and we're glad we can be your guide!