Master of Business Administration with a Specialization in Marketing

Develop expertise in consumer behavior and marketing strategies and tactics that can be implemented across industries.

Apply Now
Apply by 4/24/23
Start Class 5/15/23

Program Overview

Get to know the online marketing MBA at YSU

7,905* In-State Tuition
As few as 12 months Program Duration
30 Credit Hours
$13,500* In-State Tuition
As few as 12 months Program Duration
30 Credit Hours

In the Master of Business Administration in Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.

In this online marketing MBA program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful marketing plans.

This innovative program integrates a leadership emphasis into the curriculum. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.

Have questions or need more information about our online programs?

As a graduate of this marketing MBA online program, you will be prepared to:

  • Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts
  • Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts
  • Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts

As a graduate of this marketing MBA online program, you will be prepared to:

  • Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts
  • Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
  • Understand consumer decision-making processes employed when evaluating and acquiring goods and services
  • Understand the role of technologies in developing plans to address consumers' wants and needs
  • Employ marketing strategies and tactics currently used to communicate with individuals and businesses
  • Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
  • Apply best practices to effectively manage organizational talent in a variety of professional contexts

Nationally recognized by the Educational Leadership Constituent Council

This online MBA program prepares you for a variety of elevated roles, including:

  • Marketing Strategist
  • Marketing Manager
  • Product Manager
  • Brand Manager
  • Digital Content Specialist

Have questions or need more information about our online programs?

Tuition

Find out how and when to pay

The MBA in Marketing online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

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$450* Per Credit Hour
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$13,500* Total Tuition

*In-state tuition.

Note: No payment plans are available for accelerated online students.

Program Per Credit Hour Per Course Per Program
In-State Out-of-State In-State Out-of-State In-State Out-of-State
MBA in Marketing $450 $455 $1,350 $1,365 $13,500 $13,650

Calendar

Milestones to guide your student journey

YSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Next Start & Application Due Dates:

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4/24/23 Next Application Deadline
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5/15/23 Start Classes
First StartsProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineLast Class Day
Spring 23/13/232/20/232/27/233/8/233/10/234/29/23
Summer 15/15/234/24/235/1/235/10/235/12/237/2/23
Summer 27/3/236/12/236/16/236/28/236/30/238/19/23
Fall 18/28/238/7/238/14/238/23/238/25/2310/15/23
Fall 210/23/2310/2/2310/9/2310/18/2310/20/2312/10/23

Ready to take the next step toward earning your degree online from YSU?

Admissions

Requirements for this online marketing MBA program

YSU’s online MBA programs have specific requirements you must meet to be admitted. Please read the admission guidelines to ensure you qualify.

Degree Icon Undergraduate Degree from an accredited university
Resume Icon Professional resume
Degree Icon Undergraduate Degreefrom an accredited university
Resume Icon Professional resume

Admission to the MBA program is based on the applicant’s undergraduate grade point average and full-time, professional work experience. You must meet the following requirements for admission to the MBA in Marketing online program.

  • For Regular Admission, applicants meeting one of the following criteria do not need to take the GMAT/GRE:
    • Earned a bachelor’s degree from an accredited university—in business, economics, or S.T.E.M.—with a 3.0+ GPA
    • Earned a bachelor’s degree from an accredited university, with a 2.7+ GPA and a minimum of two years full-time professional work experience
    • Earned a graduate or terminal degree (e.g., Ph.D., MD, or JD) in any field 
    • Earned an active professional certification
  • For Provisional Admission, applicants must meet one of two criteria:
    • Earned a bachelor’s degree from an accredited university (in any field), with a 2.7-2.99 GPA and a GMAT (or GRE equivalent) score of 500 
    • Earned a bachelor’s degree from an accredited university (in any field), with a 2.5-2.7 GPA and a minimum of five years of full-time professional work experience
  • Chronological resume detailing full-time professional/managerial work experience
  • Official transcripts from all colleges/universities attended

Official Transcripts

Official Transcripts must come directly from the institution. These can be sent to electronically via email [email protected] or mailed to the following address:

Youngstown State University
College of Graduate Studies
Coffelt Hall
One University Plaza
Youngstown, OH 44555

Transcripts issued directly to a student by an institution can only be accepted if they are in a sealed envelope from the college or university.

Official GMAT/GRE Test Scores

Official test scores must be submitted directly from the testing organization. The code for Youngstown State University is 1975. Test scores are good for five years.

Resume

After you have submitted your online application, you can then upload your resume to your application from your account. The resume should only include full-time professional work experiences. Please refer below for a description of the type of work that should (and should not) be included. Resumes should also include the titles, and corresponding dates, for all positions held. It is preferred the resume should be submitted in a PDF format.

About Work Experience

Professional/managerial experience is determined using an applicant's chronological resume and any requested supporting documents. Professional/managerial experience is not simply a count of the years of employment, but strongly considers the relevance of the full-time experience as it relates to the nature of the program. This is typically demonstrated through a history of full-time positions where an applicant has documentable experience of overseeing people, projects, operations, and/or customer accounts. For strong applicants, the work experience qualification is supported by a career progression evidenced by increased roles, responsibilities, accomplishments and/or formal promotions.

Please note: the chronological resume should not include non-professional positions, part-time (i.e., less than 40 hours per week) professional positions, volunteerism, or internships. These types of work are not considered in assessing the professional/managerial experience criteria.

About Certifications

Professional Certification List:

  • CFA (Charted Financial Analyst)
  • CFP (Certified Financial Planner)
  • CPA (Certified Public Accountant)
  • CSM (Certified ScrumMaster)
  • Lean Black Belt (certified by either ASQ or IISE)
  • PMI PMP (PMI Project Manager Professional)
  • SHRM-CP (SHRM Certified Professional)
  • SHRM-SCP (SHRM Senior Certified Professional)
  • Six Sigma Black Belt (certified by either ASQ or IISE)

About STEM Degrees

S.T.E.M. is a collective term for the disciplines of science, technology, engineering and math. Degrees in S.T.E.M. include the following: physics, actuarial science, chemistry, biology, mathematics, applied mathematics, statistics, computer science, computational science, psychology, biochemistry, robotics, computer engineering, electrical engineering, electronics, mechanical engineering, industrial engineering, information science, information technology, civil engineering, aerospace engineering, chemical engineering, astrophysics, astronomy, optics, nanotechnology, nuclear physics, mathematical biology, operations research, neurobiology, biomechanics, bioinformatics, acoustical engineering, geographic information systems, atmospheric sciences, educational/instructional technology, software engineering, and educational research.

Courses

Read about our online marketing courses

For the MBA in Marketing online, you are required to complete 30 credit hours, including 24 credit hours of core courses and six credit hours of specialization courses.

Duration: 7 weeks
Credit Hours: 3
Participants will learn to analyze and understand the impact economic factors (e.g., information, consumer behavior, supply and demand) have on shaping markets and industries. Using this knowledge, participants will be capable of assessing the different types of economic strategies (e.g., product differentiation, pricing, advertising and signaling) an organization can employ to gain market power to realize economic profits.
Duration: 7 weeks
Credit Hours: 3
Insights into a company’s product costs (including those considered direct and indirect), its fixed and variable costs (and ways to identify these) and an understanding of its controllable and non-controllable costs all are necessary to effectively manage an organization. This course focuses on these concepts and how they can be used when making business decisions.
Duration: 7 weeks
Credit Hours: 3
Participants will gain an understanding of financial analysis techniques are used when evaluating businesses, projects, budgets and other related decisions. Participants will develop a set of analytical tools for conducting historical analysis (analysis of the income statement, cash flow statement, balance sheet, interpretation of various financial ratios) as well tools associated with capital budgeting, capital structure and cost of acquiring capital.
Duration: 7 weeks
Credit Hours: 3
The purpose of this course is for you to acquire theoretical and practical knowledge about management and leadership so that you can lead and follow more effectively and ethically. It explores management and leadership situations with the intent to extract lessons and insights which can be applied to your own approaches to managing, leadership, and followership.
Duration: 7 weeks
Credit Hours: 3
The objective of this course is to provide students with an overview of the organizational behavior literature, research findings, and applications. Students are expected to think about, discuss, debate, analyze, and solve issues relating to organizational behavior. Students will be exposed to a broad range of management theories and expected to apply those theories to a variety of organizational contexts and situations.
Duration: 7 weeks
Credit Hours: 3
Operations and Supply Chain Management (OSCM) examines the functions of sourcing, materials management, operations planning, distribution, logistics, retail, demand forecasting, order fulfillment, and more in a broad area that covers both manufacturing and service industries. In this course, students will learn what functions OSCM performs, why it is important, and how to make business decisions in the field of OSCM. The objective is to help students develop a systematic working knowledge of the concepts and methods related to designing and managing operations in a supply chain.
Duration: 7 weeks
Credit Hours: 3
Students explore the development of marketing strategy via segmentation, targeting, and positioning, and the support of the marketing strategy through integrated product, price, place, and promotional tactics.
Duration: 7 weeks
Credit Hours: 3
Strategy involves thinking at the enterprise level. Successful strategy design and implementation requires a holistic understanding of the threats and opportunities in the firm’s external environment, and of its internal resources and capabilities. It also requires a synthetic view on how the firm integrates functional activities and cross-functional business processes. This course is designed to develop such an integrative view of the firm and its environment, along with appropriate analytical skills. Before taking OMBA 6975, you must have successfully completed (grade of “C” or better): 1) OMBA 6923, 2) OMBA 6944, and 3) OMBA 6955.
Duration: 7 weeks
Credit Hours: 3
An examination of consumers and consumer behavior in a digital world. Students study the consumer decision making process that individuals or businesses engage in during the evaluation, acquisition, use of, and disposition of goods and services. Emphasis is placed on the role that technology plays in developing actionable plans to address consumers’ wants and needs of today and anticipate those of tomorrow.
Duration: 7 weeks
Credit Hours: 3
In-depth investigation into the development and evaluation of interactive and digital marketing strategies and tactics.

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*Price includes in-state tuition and fees. For students from outside Ohio, tuition and fees total $13,650.

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