A Master of Business Administration (MBA) in marketing enhances your understanding of consumer trends and equips you with the skills to develop effective, data-driven marketing strategies. In this program, you’ll explore how consumer behavior, digital technology and strategic planning intersect to drive business performance.
From brand management to digital strategy and beyond, the online MBA with a Specialization in Marketing program from Youngstown State University (YSU) prepares you for a wide range of rewarding career paths. If you’re curious about how marketing influences companies and consumers, this degree helps turn that interest into professional expertise. Discover how YSU’s program positions you for long-term success in a fast-paced, evolving industry.
What Is an Online MBA in Marketing?
YSU’s online MBA in marketing emphasizes leadership, strategy and analysis. You’ll learn to use analytical tools to interpret market data, apply core business principles and build effective marketing campaigns.
This degree is ideal for professionals in sales, communications and marketing who aspire to advance in their chosen careers. It’s also a strong fit for business and liberal arts graduates looking to specialize in marketing or move into leadership roles. No matter your background, you’ll gain the insights to think critically and expand your impact in the marketing field.
Key Benefits of Earning Your MBA in Marketing Online
Earning an online MBA in marketing at YSU offers the flexibility to balance school with work and family responsibilities. The program’s affordable tuition and 100% online format allow you to advance your skills without putting your life on hold.
Once you enroll, you can start applying the skills you acquire in real time, giving you opportunities for hands-on application and growth in your current role — even before graduation. This return on investment helps you build momentum in your career throughout the degree program, allowing you to complete your coursework from wherever life takes you.
What Will You Learn in an Online Marketing MBA Program?
In YSU’s online MBA in Marketing program, you’ll gain skills in financial decision-making, organizational theory, business strategy and marketing analytics. Coursework also covers consumer behavior, digital marketing, campaign design and the application of emerging technologies in marketing strategies. Specialized coursework in digital marketing helps you remain competitive in today’s rapidly evolving marketplace.
This degree demonstrates practical applications in marketing, including branding, campaign development and integrating social media into business strategies. You’ll also explore the behind-the-scenes details of marketing, including constructing an effective marketing and sales plan, as well as how operations and supply chain management influence the customer experience.
Marketing Career Pathways for MBA Graduates
With an MBA in marketing, you can pursue roles that combine strategic thinking with creative execution. This degree equips you to lead campaigns, guide brand strategy and analyze market trends in ways that create a measurable impact in a growing field. The U.S. Bureau of Labor Statistics (BLS) projects an average of about 36,600 new marketing job openings each year over the next decade.
Graduates of YSU’s online MBA in marketing program are prepared for roles in a range of careers. Some examples of career pathways in marketing include:
- Marketing strategist
- Chief marketing officer
- Brand manager
- Director of marketing
- Digital content specialist
- Product manager
These roles span various industries, such as technology, healthcare, finance and retail, providing you with the flexibility to align your career with your interests. Whether you’re drawn to data, storytelling, innovation or leadership, there are opportunities to build a meaningful career. With advanced marketing and leadership skills, you’ll be positioned to take on high-impact roles and drive growth in any organization.
Inside the YSU Online Experience
YSU is committed to helping students succeed through flexible, affordable and accessible online learning. The Williamson College of Business Administration at YSU is accredited by the Association to Advance Collegiate Schools of Business (AACSB International) and staffed by expert faculty who offer personalized support.
Courses are accessible 24/7 from any device, bolstered by online learning tools that include streaming video, discussion boards, chat rooms and simulations. Technology support is available whenever you need it, along with access to resources like Blackboard Ultra and the MAAG Library’s extensive digital collections.
Ready to Take the Next Step?
With YSU’s MBA in Marketing online program, you’ll gain the knowledge and experience to grow your career, whether you aspire to manage a brand, lead a marketing team or drive digital strategy. Through expert instruction, flexible coursework and real-world application, you’ll develop the tools and techniques to lead confidently in a competitive field.
YSU is here to support your journey toward a fulfilling marketing career. Take the next steps today by reaching out to learn more about how this program can help you achieve your goals.
FAQs
How long does it take to earn an MBA?
The online MBA in marketing program consists of 30 credit hours. Students can earn their degree in as few as 12 months.
How much does the program cost?
Tuition for YSU’s online MBA in marketing is designed to be affordable, with pay-by-the-course options and all fees included in the total tuition. Visit the tuition page for the most up-to-date information on program expenses.
How do I apply?
The YSU application process is easy. If you’d like to apply to enroll in the online MBA in marketing program, begin the online application process here.
