Master of Business Administration with a Specialization in Marketing
Develop expertise in consumer behavior and marketing strategies and tactics that can be implemented across industries.
Program Overview
Get to know the online marketing MBA at YSU
In the Master of Business Administration in Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.
In this online marketing MBA program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful marketing plans.
This innovative program integrates a leadership emphasis into the curriculum. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.
The Williamson College of Business Administration at Youngstown State University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
This online MBA program prepares you for a variety of elevated roles, including:
- Marketing Strategist
- Marketing Manager
- Product Manager
- Brand Manager
- Digital Content Specialist
As a graduate of this marketing MBA online program, you will be prepared to:
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
Tuition
Find out how and when to pay
The MBA in Marketing online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
*In-state tuition.
Note: No payment plans are available for accelerated online students.
Calendar
Milestones to guide your student journey
YSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Next Start & Application Due Dates:
| First Starts | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Summer 1 | 5/12/25 | 4/21/25 | 4/28/25 | 5/7/25 | 5/9/25 | 6/22/25 |
| Summer 2 | 6/30/25 | 6/9/25 | 6/16/25 | 6/25/25 | 6/27/25 | 8/9/25 |
| Fall 1 | 8/25/25 | 8/4/25 | 8/11/25 | 8/20/25 | 8/22/25 | 10/12/25 |
| Fall 2 | 10/20/25 | 9/29/25 | 10/6/25 | 10/15/25 | 10/17/25 | 12/7/25 |
Admissions
Requirements for this online marketing MBA program
YSU’s online MBA programs have specific requirements you must meet to be admitted. Please read the admission guidelines to ensure you qualify.
Online application
Professional resume
Online application
Professional resume
Courses
Read about our online marketing courses
For the MBA in Marketing online, you are required to complete 30 credit hours, including 24 credit hours of core courses and six credit hours of specialization courses. Up to nine transfer credits may be accepted from a previous graduate program.*
*Student must earn at least a B in the class from an accredited institution.
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See additional YSU programs at the Office of Distance Education.
*Price includes in-state tuition and fees. For students from outside Ohio, tuition and fees total $13,650.
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