Master of Business Administration with a Specialization in Marketing
Develop expertise in consumer behavior and marketing strategies and tactics that can be implemented across industries.
Program Overview
Get to know the online marketing MBA at YSU
In the Master of Business Administration in Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.
In this online marketing MBA program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful marketing plans.
This innovative program integrates a leadership emphasis into the curriculum. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.
The Williamson College of Business Administration at Youngstown State University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
As a graduate of this marketing MBA online program, you will be prepared to:
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
This online MBA program prepares you for a variety of elevated roles, including:
- Marketing Strategist
- Marketing Manager
- Product Manager
- Brand Manager
- Digital Content Specialist
As a graduate of this marketing MBA online program, you will be prepared to:
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Marketing Strategist
- Marketing Manager
- Product Manager
- Brand Manager
- Digital Content Specialist
Tuition
Find out how and when to pay
The MBA in Marketing online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
*In-state tuition.
Note: No payment plans are available for accelerated online students.
| Program | Per Credit Hour | Per Course | Per Program | |||
|---|---|---|---|---|---|---|
| In-State | Out-of-State | In-State | Out-of-State | In-State | Out-of-State | |
| MBA in Marketing | $450 | $455 | $1,350 | $1,365 | $13,500 | $13,650 |
Calendar
Milestones to guide your student journey
YSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Next Start & Application Due Dates:
| First Starts | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 1 | 1/6/25 | 12/16/24 | 12/23/24 | 1/1/25 | 1/3/25 | 2/16/25 |
| Spring 2 | 3/10/25 | 2/17/25 | 2/24/25 | 3/5/25 | 3/7/25 | 4/20/25 |
| Summer 1 | 5/12/25 | 4/21/25 | 4/28/25 | 5/7/25 | 5/9/25 | 6/22/25 |
| Summer 2 | 6/30/25 | 6/9/25 | 6/16/25 | 6/25/25 | 6/27/25 | 8/9/25 |
| Fall 1 | 8/25/25 | 8/4/25 | 8/11/25 | 8/20/25 | 8/22/25 | 10/12/25 |
| Fall 2 | 10/20/25 | 9/29/25 | 10/6/25 | 10/15/25 | 10/17/25 | 12/7/25 |
Admissions
Requirements for this online marketing MBA program
YSU’s online MBA programs have specific requirements you must meet to be admitted. Please read the admission guidelines to ensure you qualify.
Online application
Professional resume
Online application
Professional resume
Admission to the MBA program is based on the applicant’s undergraduate grade point average and full-time, professional work experience. You must meet the following requirements for admission to the MBA in Marketing online program.
For Regular Admission, if applicants meet any of the following conditions, the GMAT/GRE is waived:
- A bachelor’s degree in business, economics, or S.T.E.M. from an accredited university, with a GPA of 3.0 or higher.
- A bachelor’s degree from an accredited university, with a GPA of 2.7 or higher, and at least two years of full-time professional work experience.
- A bachelor’s degree from a regionally accredited university, with a GPA of 2.7 or higher and earned 9 credits in graduate-level coursework from an accredited university with a GPA of 3.0 or higher.
- A graduate or terminal degree (e.g., Ph.D., MD, or JD) in any field.
- An active professional certification.
For Provisional Admission, applicants must meet one of the following criteria:
- A bachelor’s degree from an accredited university (in any field), with a GPA between 2.7 and 2.99, and have a GMAT (or GRE equivalent) score of 450 or higher.
- A bachelor’s degree from an accredited university (in any field), a GPA between 2.5 and 2.7, and at least five years of full-time professional work experience.
In addition to the above requirements, applicants need to provide a chronological resume that details their full-time professional/managerial work experience, and official transcripts from all colleges/universities they have attended.
Official Transcripts
Official Transcripts must come directly from the institution. These can be sent to electronically via email [email protected] or mailed to the following address:
Youngstown State UniversityCollege of Graduate Studies
Coffelt Hall
1 Tressel Way
Youngstown, OH 44555
Transcripts issued directly to a student by an institution can only be accepted if they are in a sealed envelope from the college or university.
Official GMAT/GRE Test Scores
Official test scores must be submitted directly from the testing organization. The code for Youngstown State University is 1975. Test scores are good for five years.
Resume
After you have submitted your online application, you can then upload your resume to your application from your account. The resume should only include full-time professional work experiences. Please refer below for a description of the type of work that should (and should not) be included. Resumes should also include the titles, and corresponding dates, for all positions held. It is preferred the resume should be submitted in a PDF format.
About Work Experience
Professional/managerial experience is determined using an applicant's chronological resume and any requested supporting documents. Professional/managerial experience is not simply a count of the years of employment, but strongly considers the relevance of the full-time experience as it relates to the nature of the program. This is typically demonstrated through a history of full-time positions where an applicant has documentable experience of overseeing people, projects, operations, and/or customer accounts. For strong applicants, the work experience qualification is supported by a career progression evidenced by increased roles, responsibilities, accomplishments and/or formal promotions.
Please note: the chronological resume should not include non-professional positions, part-time (i.e., less than 40 hours per week) professional positions, volunteerism, or internships. These types of work are not considered in assessing the professional/managerial experience criteria.
About Certifications
Professional Certification List:
- CFA (Charted Financial Analyst)
- CFP (Certified Financial Planner)
- CMA (Certified Management Accountant)
- CPA (Certified Public Accountant)
- CPIM (Certified in Planning and Inventory Management)
- CSCP (Certified Supply Chain Professional)
- CSM (Certified ScrumMaster)
- Lean Black Belt (certified by either ASQ or IISE)
- Lean Six Sigma Black Belt (certified by either ASQ or IISE)
- PHR (Professional in Human Resources, Certified by HR Institute)
- PMI PMP
- SHRM-CP
- SHRM-SCP
- SPHR (Senior Professional in Human Resources, Certified by HR Institute)
- Six Sigma Black Belt (certified by either ASQ or IISE)
About STEM Degrees
S.T.E.M. is an acronym that refers to teaching and learning in the fields of science, technology, engineering, and mathematics. For a complete list of specific degree programs that meet the S.T.E.M criteria, refer to the DHS STEM Designated Degree Program List. If a specific degree program (the CIP Code Title) is not included in this list, the degree program does not meet the S.T.E.M admission criteria.
Courses
Read about our online marketing courses
For the MBA in Marketing online, you are required to complete 30 credit hours, including 24 credit hours of core courses and six credit hours of specialization courses. Up to nine transfer credits may be accepted from a previous graduate program.*
*Student must earn at least a B in the class from an accredited institution.
Not Finding What You’re Looking For?
*Price includes in-state tuition and fees. For students from outside Ohio, tuition and fees total $13,650.
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