Faculty

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Faculty

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Kendra FowlerAssociate Professor

"There is never a perfect time to get an advanced degree, but with planning and dedication you can succeed."

Degrees Held:

  • Ph.D. in Marketing – Kent State University
  • MBA – Kent State University
  • B.S. in Fashion Merchandising – Kent State Universit

Career Highlights:

Fowler, Kendra (2020), “Innovative Service Environments,” in Eileen Bridges & Kendra Fowler, (Eds.), The Routledge Handbook of Service Research Insights and Ideas, (pp. 148-166), Routledge.

Steven W. Rayburn, Sidney T. Anderson, and Kendra Fowler (2020), “Service Process Design and Management,” in Eileen Bridges & Kendra Fowler, (Eds.),The Routledge Handbook of Service Research Insights and Ideas, (pp. 227-240) Routledge.

Thomas, Veronica L., Kendra Fowler, and Christina Saenger (2020), “Celebrity Influence on Word of Mouth: The Interplay of Power States and Power Expectations,” Marking Letters, 31(1), 105-120.

Fowler, Kendra and Veronica L. Thomas (2019), “Beyond Endorsements: The Effect of Celebrity Creative Directors on Consumers’ Attitudes toward the Advertisement,” Psychology & Marketing, 36(11), 1003 -1013.

Fowler, Kendra and Veronica L. Thomas (2019), “Pay-What-You-Want with Charitable Giving Positively Impacts Retailers,” Journal of Services Marketing, 33(3), 273-284.

Fowler, Kendra, Veronica L. Thomas, and Christina Saenger (2019) “Enhancing Students’ Marketing Information Literacy,” Marketing Education Review, 29(1), 52-64.

Fowler, Kendra and Eileen Bridges (2017), “Business News as a Source of Information Literacy in Marketing,” Marketing Education Review, 27(2), 97-103.

Thomas, Veronica L., and Kendra Fowler (2016), "Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers" Journal of Advertising, 45(4), 377-390.

Fowler, Kendra (2016), “Exploring the Use of Managerial Intuition in Retail Site Selection,” Service Industries Journal, 36(5), 183-199.

Fowler, Kendra and Veronica L. Thomas (2015), “Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning,” Journal of Marketing Education, 37(3), 181 -189.

Fowler, Kendra and Veronica L. Thomas, (2015), “A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold?” Journal of Marketing Communications, 21(5), 356-371.

Thomas, Veronica L. and Kendra Fowler (2015), “More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers,” Journal of Promotion Management, 21(2), 207-222.

Youngstown State University Research Professorship 2015-2016, 2018-2019

“Best in Track” in Integrated Marketing Communications, Association of Marketing Theory and Practice Conference, 2018

“Best Faculty Paper” American Marketing Association International Collegiate Conference, 2015

In which online degree program do you teach?

MBA with a Specialization in Digital Marketing

  • What do you want students to take away from your classes?

    At the end of this course students will be able to:

    Learning Objectives:

    1. 1. Identify the consumer decision making process
    2. 2. Evaluate the importance of internal influences on the consumption process
    3. 3. Distinguish between external influences on the consumption process
    4. 4. Compare & contrast the positive and negative aspects of online consumption
    5. 5. Analyze the impact of technology on consumption and retail
  • What advice would you give to your online students?

    My advice would be to take the plunge. There is never a perfect time to get an advanced degree, but with planning and dedication you can succeed. YSU's MBA program is designed with working professionals in mind. You will quickly be putting what you learn in the classroom into practice. The online modality makes it possible for you to advance your skills while maintaining your commitments to your work and family.

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