Faculty

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Faculty

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Dr. Ying WangProfessor

"Our MBA program is designed to meet the challenges and maximize the opportunities created by today's digital marketplace."

Degrees Held:

  • Ph.D.

Career Highlights:

I teach various marketing and advertising courses at Youngstown State University. My teaching and research interests focus on digital marketing, integrated marketing communication, consumer behaviors, advertising, and public relations. I have been published in many academic journals including International Business Review, International Marketing Review, Journal of Marketing Communication, Journal of Promotional Management, Journal of Brand Management, International Journal of Human-Computer Interaction, Journal of Digital & Social Media Marketing, Asia Pacific Journal of Marketing and Logistics, and Journal of Global Marketing, among others. Before becoming a professor, I worked in the industry for seven years as an international marketing consultant. I have conducted consulting projects for high profile international companies such as 3Com, IBM, Motorola, HP and Marriott Hotel.

In which online degree program do you teach?

MBA with a Specialization in Digital Marketing

  • What do you want students to take away from your classes?

    Digital marketing is an exciting area of marketing practice. Digital marketing offers powerful tools for marketers to reach and connect with customers: online display ads raise awareness, search engine marketing reaches consumers with intent, e-commerce facilitates conversion, and social media energize and retain customers. In the Digital Marketing course, students will learn how digital technologies have revolutionized the interactions between firms and customers in the marketing process. The course examines digital marketing strategy implementation and executional considerations and provides an in-depth understanding of various digital channels and platforms. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

  • What advice would you give to your online students?

    Our MBA program is designed to meet the challenges and maximize the opportunities created by today's digital marketplace. The courses are developed in such a way that will empower our students with the most current knowledge and skills as well as enhanced strategic thinking capability. In addition, the interactions between instructors and students offer an engaging learning environment.

  • Tell us something interesting about yourself that your students might not know.

    I am passionate about traveling and have visited many countries around the world including Peru, South Africa, Italy, France, Brazil, Denmark, the U.K., and Japan, among others. These experiences have enriched my life and made me a better person all around. I also love visual arts and enjoy hiking and swimming.

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