Master of Business Administration with a Specialization in Digital Marketing online
Develop expertise in consumer behavior and interactive and digital marketing strategies and tactics that can be implemented across industries.
Program Overview
In the Master of Business Administration with a Specialization in Digital Marketing online program from Youngstown State University, you will deepen your understanding of consumer trends and learn effective methods to improve your company’s performance.
In this 100% online program, you will examine consumers and their behaviors in a digital world. You will study the decisions that consumers make while evaluating and acquiring goods and services, the role technology plays in addressing those needs, and how to develop successful interactive marketing plans.
This innovative dual-specialization program integrates a leadership emphasis into the curriculum, meaning graduates of this program will have completed specializations in both Leadership and Digital Marketing. You will gain the ability to make decisions using analytical methods to interpret information and business situations, while thinking strategically to evaluate complex business scenarios.
The Williamson College of Business Administration at Youngstown State University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
As a graduate of this MBA online program, you will be prepared to:
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
As a graduate of this MBA online program, you will be prepared to:
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
- Execute financial decision-making, marketing strategy, management and organizational theory, and business strategy
- Understand consumer decision-making processes employed when evaluating and acquiring goods and services
- Understand the role of technologies in developing plans to address consumers' wants and needs
- Employ interactive and digital marketing strategies and tactics currently used to communicate with individuals and businesses
- Apply an understanding of economic factors to assess the different types of strategies (e.g. product differentiation, pricing, advertising, etc.) an organization can employ
- Apply best practices to effectively manage organizational talent in a variety of professional contexts
Nationally recognized by the Educational Leadership Constituent Council
Tuition
The MBA with a Specialization in Digital Marketing online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
*In-state tuition.
| Program | Per Credit Hour | Per Course | Per Program | |||
|---|---|---|---|---|---|---|
| In-State | Out-of-State | In-State | Out-of-State | In-State | Out-of-State | |
| MBA Digital Marketing | $450 | $455 | $1,350 | $1,365 | $13,500 | $13,650 |
Calendar
YSU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Next Start & Application Due Dates:
| First Starts | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Spring 2 | 3/15/21 | 3/1/21 | 3/8/21 | 3/10/21 | 3/12/21 | 5/1/21 |
| Summer 1 | 5/17/21 | 5/3/21 | 5/10/21 | 5/12/21 | 5/14/21 | 7/3/21 |
| Summer 2 | 7/6/21 | 6/21/21 | 6/28/21 | 6/30/21 | 7/2/21 | 8/21/21 |
| Fall 1 | 8/30/21 | 8/16/21 | 8/23/21 | 8/25/21 | 8/27/21 | 10/16/21 |
| Fall 2 | 10/25/21 | 10/11/21 | 10/18/21 | 10/20/21 | 10/22/21 | 12/18/21 |
Admissions
YSU’s online MBA programs have specific requirements you must meet to be admitted. Please read the admission guidelines to ensure you qualify.
Undergraduate Degree
from an accredited university
Professional resume
Undergraduate Degreefrom an accredited university
Professional resume
Admission to the MBA program is based on the applicant’s undergraduate grade point average and professional work experience. You must meet the following requirements for admission to the MBA with a Specialization in Digital Marketing online program.
- For Regular Admission, applicants meeting one of the following criteria do not need to take the GMAT/GRE:
- Earned a bachelor’s degree from an accredited university—in business, economics, or S.T.E.M.—with a 3.0+ GPA
- Earned a bachelor’s degree from an accredited university, with a 2.7+ GPA and a minimum of two years full-time professional work experience
- Earned a graduate or terminal degree (e.g., Ph.D., MD, or JD) in any field
- Earned an active professional certification
- For Provisional Admission, applicants must meet one of two criteria:
- Earned a bachelor’s degree from an accredited university (in any field), with a 2.7-2.99 GPA and a GMAT (or GRE equivalent) score of 500
- Earned a bachelor’s degree from an accredited university (in any field), with a 2.5-2.7 GPA and a minimum of five years of full-time professional work experience
- Chronological resume detailing full-time professional/managerial work experience
- Official transcripts from all colleges/universities attended
Official Transcripts
Official Transcripts must come directly from the institution. These can be sent to electronically via email [email protected] or mailed to the following address:
Youngstown State UniversityCollege of Graduate Studies
Coffelt Hall
One University Plaza
Youngstown, OH 44555
Transcripts issued directly to a student by an institution can only be accepted if they are in a sealed envelope from the college or university.
Official GMAT/GRE Test Scores
Official test scores must be submitted directly from the testing organization. The code for Youngstown State University is 1975. Test scores are good for five years.
Resume
After you have submitted your online application, you can then upload your resume to your application from your account.
About STEM Degrees
S.T.E.M. is a collective term for the disciplines of science, technology, engineering and math. Degrees in S.T.E.M. include the following: physics, actuarial science, chemistry, biology, mathematics, applied mathematics, statistics, computer science, computational science, psychology, biochemistry, robotics, computer engineering, electrical engineering, electronics, mechanical engineering, industrial engineering, information science, information technology, civil engineering, aerospace engineering, chemical engineering, astrophysics, astronomy, optics, nanotechnology, nuclear physics, mathematical biology, operations research, neurobiology, biomechanics, bioinformatics, acoustical engineering, geographic information systems, atmospheric sciences, educational/instructional technology, software engineering, and educational research.
About Work Experience
Professional/managerial experience is determined using an applicant's chronological resume and any requested supporting documents. Professional/managerial experience is not simply a count of the years of employment, but strongly considers the relevance of the full-time experience as it relates to the nature of the program. This is typically demonstrated through a history of full-time positions where an applicant has documentable experience of overseeing people, projects, operations, and/or customer accounts. For strong applicants, the work experience qualification is supported by a career progression evidenced by increased roles, responsibilities, accomplishments and/or formal promotions.
Please note: the chronological resume should not include non-professional positions, part-time (i.e., less than 40 hours per week) professional positions, volunteerism, or internships. These types of work are not considered in assessing the professional/managerial experience criteria.
About Certifications
Professional Certification List:
- CFA (Charted Financial Analyst)
- CFP (Certified Financial Planner)
- CPA (Certified Public Accountant)
- CSM (Certified ScrumMaster)
- Lean Black Belt (certified by either ASQ or IISE)
- PMI PMP (PMI Project Manager Professional)
- SHRM-CP (SHRM Certified Professional)
- SHRM-SCP (SHRM Senior Certified Professional)
- Six Sigma Black Belt (certified by either ASQ or IISE)
Courses
For the MBA with a Specialization in Digital Marketing online, you are required to complete 30 credit hours, including 18 credit hours of core courses, six credit hours of leadership courses and six credit hours of electives. A dual Leadership Specialization is embedded into this program.
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*Price includes in-state tuition and fees. For students from outside Ohio, tuition and fees total $13,650.
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