In today’s fast-paced, digitally connected world, strong communication skills are highly valued in every industry. Professionals interested in qualifying for specialized roles in their chosen field may want to consider earning a Bachelor of Arts in Communication from Youngstown State University (YSU) 100% online.
According to U.S. News, employers consistently rank communication skills among the most important qualities in new hires. Meanwhile, Pumble reports that 86% of employees and executives cite ineffective communication as the root cause of workplace failures. These statistics highlight a growing demand for professionals who can convey ideas clearly, collaborate effectively and adapt to diverse audiences.
YSU’s B.A. program goes beyond helping students hone their public speaking and writing skills to helping them master the art and science of human connection. Students develop essential skills in verbal, written, digital and analytical communication, preparing them for real-world challenges across industries.
What Do Communications Majors Do and Why Study Communication?
One of the most common questions prospective students ask is, “What do communications majors do?” The answer is: a lot! Communication majors are trained to analyze messages, understand audience behavior and craft compelling narratives. These skills are applicable in countless settings, from corporate boardrooms to creative agencies. Graduates often pursue roles in public relations, marketing, journalism, human resources and digital content creation.
In a world where information flows constantly and rapidly, professionals who can manage that flow effectively are invaluable. YSU’s online program shapes students into versatile professionals who excel at writing, multitasking and designing and executing creative campaigns. The program prepares students to manage internal communications, brand messaging and crisis communications. Those drawn to creative fields can explore careers in copywriting, content marketing and media production.
YSU’s online program emphasizes both theory and practice, allowing students to apply what they learn in real-world contexts. Courses cover interpersonal communication, media literacy, organizational dynamics and strategic messaging. This comprehensive approach ensures that graduates are not only skilled communicators but also critical thinkers and ethical professionals.
Jobs With a Communications Degree and Market Value
When evaluating whether a communications degree is worth the investment, it’s important to consider both career outcomes and earning potential. According to Indeed, professionals with a communications degree can work in a wide range of settings including newsrooms, publishing houses, public relations agencies, and on corporate communications, marketing and social media teams. These positions offer competitive salaries and strong growth prospects. The communication degree salary varies by role and location, but many graduates earn between $50,000 and $80,000 annually, with opportunities for advancement into six-figure leadership positions.
Beyond financial rewards, communication careers offer job security and personal fulfillment. Professionals in these roles often report high levels of engagement and satisfaction due to the exciting and meaningful nature of their work. They thrive on helping organizations connect with stakeholders, build trust and solve problems.
Communication Major Jobs and Competitive Advantages
One of the biggest misconceptions about communication degree programs is that they’re too broad or lack focus. In reality, the program’s broad-based curriculum is its greatest strength. By preparing students to work in a wide range of roles and industries, the program offers students a kind of career resilience since they can qualify for more opportunities when there are shifts in the job market.
Communication majors are often seen as “connectors,” people who can bridge gaps between departments, translate complex ideas and foster collaboration. The competitive advantages of a communication degree include strong interpersonal skills, digital fluency and the ability to lead with empathy. These qualities are increasingly valued in leadership roles, especially as organizations prioritize diversity, inclusion and employee engagement. Communication professionals are often at the forefront of these efforts, shaping workplace culture and driving innovation.
Make an Impact With a B.A. in Communication From YSU
In addition to opening the door to exciting career options, studying communication promotes personal growth. Students learn to express themselves more clearly, listen more effectively and navigate complex social dynamics. These skills enhance relationships, boost confidence and support lifelong learning.
For those considering this path, YSU’s online Bachelor of Arts in Communication offers a well-rounded, accessible and career-focused education. The program prepares students not just for jobs, but for opportunities to strategically and creatively make a meaningful contribution in any field.
Learn more about YSU’s online Bachelor of Arts in Communication program.
